Privacy Policy

Lumni respects your privacy and values the relationship we have with you.


This Privacy Policy describes how Lumni in the US (“ELC”, “we”, “us”, “our”) collect, use, disclose and safeguard your personal information.


INFORMATION WE PROCESS


We may collect or process the following types of information about you. The specific information we collect about you will vary depending on how you interact with us.

    • Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.
    • Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.
    • Demographic information, such as your age, sex, ethnicity, and gender.
    • Physical characteristics, such as your hair type and color, skin type, and eye color.
    • Biometric information, such as facial geometry if you use certain of our virtual try-on applications.
    • Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences.
    • Payment information, such as your method of payment and payment card information (including payment card number, delivery address and billing address).
    • Identity verification information, such as photo identification for in-store pick-ups at one of our retail stores, loyalty member ID, and authentication information (like passwords).
    • Online or network activity information, such as information regarding your interaction with our websites, mobile applications, digital properties, and advertisements, information about your browsing and search history on our websites or mobile applications, and log file information like your browser type and webpages you visit.
    • Geolocation information, such as information that can help identify your physical location (like your GPS coordinates or the approximate location of your device).
    • Audio and visual information, such as recordings of your voice when you call our customer service.
    • Professional or employment-related information, such as professional licenses or certifications in connection with our professional programs.
    • Health and medical information, such as skincare concerns
    • User Content, such as your communications with us and any other content you provide (including photographs and images, videos, reviews, articles, survey responses, and comments).
    • Inferences drawn from or created based on any of the information identified above.


HOW WE COLLECT INFORMATION

We may collect personal information about you from various sources. For example:

    • Directly from you, such as when you make a purchase on one of our websites or in one of our retail stores, contact us with a question or complaint, use one of our mobile applications or virtual try on experiences, chat with an automated virtual agent or live person on one of our websites, create an account on one of our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event.
    • From your friends or family members, such as when your friend or family member sends you a gift or makes a referral.
    • When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser.
    • From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties that we choose to collaborate or work with.
    • From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our websites using your social media credentials.

HOW WE USE INFORMATION


We may use the information we have about you:


    • To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or loyalty program membership, identifying concerns and assisting with product recommendations, providing real time support via our automated virtual agent and live person chat feature on one of our websites and maintaining a transcript of the chat, and managing current or past purchases.
    • To communicate with you, including to respond to your inquiries or complaints, and to help you place an order.
    • To administer your participation in special events, contests, sweepstakes, surveys or promotions.
    • For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and other websites.
    • To operate and understand your use of our websites and mobile applications, such as to remember your information so you do not have to re-enter it, understand your preferred method of purchasing with us; determine what browser and devices you use to visit our websites or mobile applications; and to evaluate and improve our services, advertisements, websites and mobile applications. For example, we use Google Analytics on our websites. For specific details on how Google collects and uses your personal information when we use its services, you may search the term " How Google Uses Information From Sites Or Apps That Use Our Services."
    • To operate and improve our business, including to conduct analytics, provide quality assurance and process adverse event or product related claims, conduct research and development, and perform accounting, auditing and other internal business functions.
    • For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our websites or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our policies.

We also may use your information in other ways for which we provide specific notice at the time of collection.


HOW WE SHARE INFORMATION


We may share your personal information with:

    • Our Brands. When you interact with a Brand, we may share your personal information with other Brands. Those other Brands may use your personal information for marketing and advertising and other purposes identified in this Privacy Policy.
    • Our Subsidiaries and Affiliates. We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis for the purposes identified in this Privacy Policy.
    • Service Providers. We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, customer support including through automated virtual agent and live person chat, advertising and marketing services.
    • Parties to a corporate transaction. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).
    • Advertising Companies. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. 
  • Other third parties. In addition, we may disclose personal information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, (iv) when disclosure of your personal information is otherwise required or permitted by law, or (v) with your consent (such as third-party salons and spas).

HOW YOU CONTROL YOUR INFORMATION


You have rights and choices in connection with the personal information we have about you.

    • Data Subject Rights: Depending on local laws, you may have rights with respect to your personal information. For example, you may be able to request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted or transmitted to a third-party. You may request to access, change, or delete your personal information by emailing us.
    • Marketing & Advertising Preferences: Your online account may offer you the ability to edit your marketing preferences. You can also opt-out of receiving marketing communications (such as email, postal mail or text messages) by following the unsubscribe instructions sent within those communications 
    • Mobile Device & Browser Preferences: Depending on your mobile device or web browser, we may request your location or request to send you push notifications. You can edit your preferences using the settings on your device.
    • Cookie Preferences: You can choose how certain cookies are used in connection with our websites. You can edit your cookie preferences at any time by editing your browser settings


HOW WE USE COOKIES


Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser which allows us to remember you when you come back to our websites and provide you with personalized experiences and advertisements. We use different types of cookies on our websites, which may include strictly necessary cookies, performance cookies, functional cookies and targeting cookies.


You can edit your preferences by accessing the “Manage Cookies” or “Do Not Sell or Share My Personal Information / Target Ads” link at the bottom of each of our Brand websites or by editing your browser settings. When editing your cookie preferences, please note that your settings only apply to the browser you use to submit your opt-out request, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device.


Our websites are not designed to respond to “do not track” signals from browsers.


HOW WE USE INFORMATION TO ADVERTISE


We may use, disclose or otherwise process your personal information to advertise our products and services in different ways, including targeted advertising. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. These advertising companies may use cookies, pixel tags and similar technologies to collect device identifiers, online or network activity information, commercial information, or inferences, such as information about the websites you visit over time and the advertisements you click on to deliver advertisements that are targeted to you. You can opt-out of cookie-based advertising based on your visits to our sites by editing your cookie preferences. Please note that even if you opt-out, you may still see ads from us, but the ads will not be targeted based on the websites you visit over time and the advertisements you click on and may therefore be less relevant to you and your interests.

We also work with third-party platforms, including platforms operated by social networks, to show you advertisements or measure the effectiveness of our advertisements. We may convert your email address, telephone number, or other information into a unique value and have these third-party platforms match this unique value with a user on their platform or with other data they may have. This matching enables us to deliver advertisements to you and others on these platforms. You also can request that we refrain from using your personal information in this way by contacting us through email.


HOW WE PROTECT INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.


HOW LONG WE RETAIN INFORMATION

In general, we retain personal information as long as reasonably needed to achieve the purposes outlined in this Privacy Policy. There are many factors that we use to determine how long personal information is retained, such as:

  • the purposes for which the personal information was collected, including to provide our products and services;
  • your marketing preferences and how you engage with our Brands;
  • any legal or regulatory requirements that apply to the personal information; and
  • whether the personal information may be relevant to us in protecting our own rights (e.g. applicable limitation periods).

For additional information about data retention policies, please submit a request through email.

UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a notice on our websites to notify you of any significant changes to our privacy practices and indicate at the top of the Privacy Policy when it was most recently updated.


HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy or if you would like to exercise your rights, you can contact us by submitting a request through lumni team email.

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by email.


STATE-SPECIFIC DISCLOSURES


California Residents


This section applies solely to California residents and supplements our Privacy Policy above.


Collection and Disclosure of Personal Information


We may collect and disclose or may have collected and disclosed your personal information to certain categories of third parties, as described below.


Category Disclose to Third Parties
Contact information and personal identifiers We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Device Identifiers We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Demographic information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law
Physical characteristics We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law
Biometric information We may disclose or may have disclosed this information to:
  • Service Providers
Commercial information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Payment information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Identity verification information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Online or network activity information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Geolocation information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • fraud detection providers
  • law enforcement authorities or other government officials where required or permitted by law
Audio and visual information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law
Professional or employment related information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law
Health and medical information We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law
User Content We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law
Inferences We may disclose or may have disclosed this information to:
  • Our Brands
  • Our Subsidiaries and Affiliates
  • Service Providers
  • law enforcement authorities or other government officials where required or permitted by law

In addition to the purposes set forth in the How We Use Information and How We Share Information sections set forth and above, we collect and may disclose this personal information for the following business or commercial purposes:

  • To audit our interactions with you to ensure compliance with applicable law and to measure the effectiveness of our products, services, and advertisements;
  • To detect, prevent, and prosecute harmful, fraudulent, or illegal activity;
  • To identify and repair bugs on our websites or mobile applications;
  • To provide services, such as customer service, order fulfillment, and payment processing, which we either conduct or engage service providers to conduct on our behalf;
  • For research and development;
  • To further our business goals, including to advertise our products and services; and
  • For quality assurance.

Collection and Use of Sensitive Personal Information

We may collect certain categories of personal information that may be used to infer characteristics about consumers. Some of these categories used to infer characteristics about consumers may be considered “sensitive personal information” under California law, such as health and medical information like your skincare concerns, and demographic information like your ethnicity. In addition to the purposes set forth above, we use this information to further our business goals, such as to advertise our products and services or provide personalized product recommendations.


Sale or Sharing of Personal Information

We do not sell or share your personal information for monetary consideration. Certain advertising practices, such as those described in the How We Use Information to Advertise section, may be considered a “sale” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt out of these types of disclosures of your information. We may “sell” or “share” (or may have “sold” or “shared”) the following categories of personal information to the third parties listed below:


Category Sold to or shared with Third Parties
  • Contact Information and personal Identifiers
  • Device identifiers
  • Online or network activity information
  • Commercial information
  • Inferences
We may sell or share or may have sold or shared this information to:
  • Advertising companies
  • Our Brands

We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age. We do not sell or share sensitive personal information.


Financial Incentives

We may offer you various financial incentives such as discounts and special offers when you provide us with contact information and identifiers such as your name, email address and/or mobile phone number. When you sign-up for one of our brand loyalty programs, marketing lists or other discounts and special offers, you opt-in to a financial incentive. You may withdraw from a financial incentive at any time by opting out from the brand marketing communications for which you initially signed-up for, or closing your brand loyalty member account. Generally, we do not assign monetary or other value to personal information, however, California law requires that we assign such value in the context of financial incentives. In such context, the value of the personal information is related to the estimated cost of providing the relevant financial incentive(s) for which the information was collected.


Your Rights

If you are a California resident, you have the right to:

  • Request, twice in a 12 month period, access to the personal information we have collected, used, disclosed, and sold or shared about you,
  • Deletion of the personal information we have collected from you (subject to certain exceptions),
  • Correction of the personal information we maintain about you, if that information is inaccurate,
  • Limitation of our use and disclosure of sensitive personal information used for inferring characteristics about you,
  • Opt-out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising purposes.

You can exercise your rights by submitting a request through our lumni team email.

We will not discriminate against you on account of your exercise of your California privacy rights.


Colorado, Connecticut and Virginia Residents

This section applies solely to Colorado, Connecticut, and Virginia residents and supplements our Privacy Policy above.


If you are a Colorado, Connecticut, or Virginia resident, you have the right to:

  • request access to, or correction or deletion of, your personal information; or
  • opt out of the processing of your personal information for targeted advertising purposes or the sale of your personal information. Certain advertising practices, such as those described in the How We Use Information to Advertise section, may be deemed targeted advertising or a “sale” under some state laws.

You can exercise your rights by submitting a request through our email.


Illinois Residents

This section applies solely to Illinois residents and supplements our Privacy Policy above.

As indicated in our Privacy Policy, we may collect biometric information such as facial geometry if you use certain of our virtual try-on applications. For Illinois residents who provide us with biometric information (such as during use of our virtual try-on apps), in accordance with Illinois state law, we will retain biometric information only until the occurrence of the first of the following:

  • The initial purpose for collecting or obtaining such biometric information has been satisfied, or
  • Three years following your last interaction with us.

Utah Residents

This section applies solely to Utah residents and supplements our Privacy Policy above.

If you are a Utah resident, you have the right to:

  • request access to your personal information;
  • request the deletion of personal information you have provided to us;
  • opt-out of the processing of your sensitive information; or
  • opt out of the processing of your personal information for targeted advertising purposes or the sale of your personal information. Certain advertising practices, such as those described in the How We Use Information to Advertise section, may be deemed targeted advertising.

You can exercise your rights by submitting a request through email. Before processing your request, we will take reasonable steps to verify your identity, which will include verifying that the email address from which you submit the request matches the email address we maintain on file for you. To ensure you are the owner of the email address, you must respond to a confirmation email that we will send to the email address. In some cases, we may ask that you provide additional information to verify your identity.

To opt-out of the processing of your personal information for targeting advertising purpose's email our team at lumni requesting stop.